UTM Link Builder & Campaign URL Generator
Free UTM parameter builder for marketing campaigns. Create trackable URLs for Google Analytics with validation, templates, and QR codes.
The destination URL without any parameters
Required. Identifies where the traffic comes from
Required. Identifies the marketing medium
Required. Identifies the specific campaign
Optional. Differentiates similar content or links
Optional. Identifies paid search keywords
Saved Templates
No saved templates yet. Save your first UTM configuration as a template.
Build perfectly formatted UTM tracking URLs for your marketing campaigns. Our UTM builder validates your inputs, prevents common mistakes, and helps you maintain consistent tracking across all your marketing channels.
Save your frequently used UTM configurations as templates for quick reuse. Export and import templates to share with your team.
All data is stored locally in your browser. We never see or store your URLs or campaign data.
How to Use This Tool
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Use Cases
Social Media Campaigns
Track traffic from different social platforms and specific posts or ads.
Email Marketing
Identify which emails and links within them drive the most engagement.
Paid Advertising
Compare performance across ad platforms, campaigns, and creatives.
Affiliate & Partners
Track traffic from affiliate links and partner referrals.
Related Guides
Learn more about UTM parameters and best practices in our comprehensive guide.
Read more →Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of marketing campaigns in analytics tools like Google Analytics. They tell you where visitors came from and which campaigns brought them.
Which UTM parameters are required?
For proper tracking in Google Analytics, you need at least utm_source, utm_medium, and utm_campaign. The utm_content and utm_term parameters are optional and used for additional segmentation.
Should I use lowercase for UTM values?
Yes, always use lowercase. UTM parameters are case-sensitive, so 'Facebook' and 'facebook' would appear as different sources in your analytics. Consistent lowercase prevents data fragmentation.
Can I use spaces in UTM parameters?
Technically yes, but it's not recommended. Spaces are encoded as %20, making URLs harder to read. Use underscores or hyphens instead (e.g., 'summer_sale' instead of 'summer sale').
Are my URLs and templates stored securely?
Your data is stored only in your browser's localStorage. We never send your URLs or templates to any server. Clearing your browser data will remove saved templates.